Life and Work Are Not Black and White

About Live in the Grey

We are disruptors, innovators and thought leaders that believe life and work are not black and white. As a team, our mission is to offer resources, experiences and insights to help individuals and organizations become more holistically successful.

  • Maneesh K. Goyal


    Ten years ago, Maneesh looked up and realized he was stuck in an industry he didn’t enjoy, doing work that didn’t fulfill him. Then he looked ahead and realized it was either make a serious change soon, or stay in that rut for a long, long time. The choice was clear.

    So he took some smart risks and dove into an industry he knew very little about aside from that it compelled him. Now he is founder and CEO of Pineapple Co—a parent company that includes Live in the Grey, MKG, Pink Sparrow and 214 Co.

    Along his path, Maneesh started to see some important patterns: he felt happiest and did his best work when work felt like play, his colleagues and clients felt like friends and the black and white lines between passion and profession were blurred.

    He called this approach living in the grey, and in 2013 founded Live in the Grey to help his own employees, and people around the world, experience the same fulfillment.

  • Brad Lande


    Brad is CEO of Live in the Grey as well as a co-founder of Native Ranch, an LITG partner and upstate New York high design retreat destination for transformational corporate and personal experiences. He brings a passion for entrepreneurial innovation and mission-driven companies, as well as twenty years of experience building world class teams.

    Prior to Live in the Grey, Brad was a GM at Birchbox. Brad has also worked as a technology strategy consultant at Accenture, Senior Applications Manager at Yahoo!, partner at Olivia, co-Founder and CEO of mPowered Solutions, and President of Lookbooks Media. Brad currently serves as Board President of BOFFO, a nonprofit that empowers creative leaders to use art and design as a vehicle for change. He enjoys his daily meditation practice, caring for his horse Charlie and spending weekends at his home nestled in the outdoors in the Hudson Valley with his husband Andrew and their pitbull Pixie.

  • Kate Bednarski

    Chief Experience Officer

    Kate is the Chief Experience Officer for Live in the Grey where she designs, develops and delivers our suite of integrated branded workplace experiences and events. As Transpersonal Executive Coach Kate also partners with executives, professionals and leaders committed  to discovering their true selves and right work.

    Prior to becoming a transpersonal coach and joining Live in the Grey, Kate served as a brand marketing executive for 20+ years building several successful women’s brands including Keds, Walmart, and Ryka (as President). As Women’s Global Business Manager at Nike, Kate led Nike’s move from #3 to the top women’s athletic brand in the world. Kate took several sabbaticals from her corporate career having noticed how many people expressed dissatisfaction in their work and workplace. She experienced a deep desire to change that which she discovered as her true work and why she is thrilled to be a part of Live in the Grey.

  • Samantha Roblin

    Business Development

    Samantha’s passion for helping others find their grey began when she discovered the field of Industrial and Organizational Psychology. The mix of psychology and business fascinated her, and she has since committed her life to helping others live their passion. Having spent over four years working in communication and change management consulting, along with various roles working in business development for wellness startups, Samantha has gained valuable business skills that she now applies to guiding the Live in the Grey business strategy. Samantha is a true believer of living a life of blend and fulfillment, and is eager to help both individuals and organizations #livegrey.

  • Amanda Sol Peralta

    Content Strategy

    Amanda manages content strategy for Live in the Grey. She loves the Live in the Grey philosophy because it encourages honest, inspiring lives over reactive, unimaginative ones.

    She previously managed social media in Duke University’s News Office. Today, Amanda is blending her passion for new media and her passion for fulfilling careers to build Live in the Grey’s online presence. She loves spreading one grey message in particular: we all deserve careers that fulfill us.

  • Amanda Lynn Wood

    Amanda helps bring Live in the Grey experiences to life. She discovered her passion for self-growth and fulfillment throughout college, and set her sights on helping others do the same. With a background in experiential marketing and hospitality, she applies her mix of creativity and love for building relationships to create experiences to inspire people to live what they love.
    She believes that everyone deserves an opportunity to be connected to their purpose, and leaps at any chance to help others do that.
  • Rebeca Diaz


    Rebeca Diaz is Executive Producer at Live in the Grey. She is a client facing producer and creative with a design and marketing background and 10+ years experience leading teams to execute large scale events and multimedia projects. Rebeca has a diverse background, having worked across industries like fashion, art, music, technology, action sports, and film. She has produced festivals including Internet Week New York and Europe, managed the marketing campaigns and multimedia production for projects for Frieze Art Fair and Red Bull North America, and launched a 12-part web series on company culture and Best in NYC Tech Awards working with CBRE.

    Rebeca finds peace in meditation, yoga, and nature. When she is not working at LITG you can find her at places like the Dia:Beacon, Storm King Art Center, and Eames House or working on photography, film/cinematography, and music.

Our Team

  • Maneesh





    Chief Experience Officer


    Business Development

  • Amanda Sol

    Content Strategy

    Amanda Wood






  • It addresses a lot of the multifaceted lives that millennials tend to lead… There’s so much to get inspired by, there’s so much to take on.” via The New Times

  • “People need a place to share stories, find answers, and contemplate how to get our society on a positive track to work happiness.” via Forbes

  • “[Live in the Grey is] an online community offering resources for blending your personal and professional lives.” via Fast Company

  • Named one of Mashable’s “Seven resources to help you land your dream job”

  • “Millennials seem drawn to [a dynamic] lifestyle. It can lead to a blending of work and other facets of life that one organization, Live in the Grey, promotes as giving us ‘more purpose, more meaning, more fun.'” via Newsweek

  • “A more thoughtful and even business-appropriate approach to overcoming fear on the path toward fulfillment, success and happiness” via The Huffington Post

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Reach Out to Us At

599 broadway, new york, ny 10012

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